Sharp Pencil Marketing
I have some bad news for you. Just because you are posting content on Facebook doesn’t mean you’re instantly going to get new customers. Social media is not a silver bullet, but that doesn’t mean it’s not worth doing.
Having a strong social media presence is an essential part of any good marketing strategy, but like any type of marketing, it’s just one piece of the puzzle.
Too often, I see clients post about an upcoming concert, class or workshop on Facebook and then wonder why they didn’t have more people show up to their event. “But we posted about it on Facebook!,” they say.
What many people don’t understand is that each post on Facebook is only shown to a handful of your followers. Facebook uses an algorithm to determine how relevant posts are to each person, and each thing you post will only be seen by a tiny percentage of your fans. Facebook has a very good reason for doing this: They want you to purchase ads to ensure you’re reaching your audience.
And, if Facebook determines that what you’re writing about is an event, they’re even less likely to show it to your fans for free, in hopes that you’ll pay to boost your event. It doesn’t seem fair, but that’s how it works.
So what are some things you can do to make your social media marketing more effective?